History of Leopalace21

This section outlines changes in the leased housing market and the evolution of Leopalace21.

History of Leopalace21

1985~ needs:Comfortable urban lifestyles service:Begun the sale of our urban-type apartment "Leopalace21" with lofts

During this period, the rise in college and university enrollment resulted in an increase in students leaving their homes to live by themselves. In order to offer a practical and comfortable place for these young people to live, we began the sale of our urban-type apartment "Leopalace21." Also, Japan's first apartment with lofts as standard equipment was sold during this period, and is still one of our key products.

1988~ needs:Making the most of living alone service:Established tenant membership service "Cube Club"

"Cube Club" was a membership club for Leopalace21 tenants, not just about offering living space, but also including services to make tenants' lives more enjoyable. These services targeted the young generation, such as moving, rental cars, sports clubs, parties, hotels, English schools, and horse riding.

1993~ needs:Securely managed apartments service:Begun establishing industry's first bulk leasing contract system

Addressing the needs of landowners who want to utilize their land effectively, we introduced the first bulk leasing system in the industry. By offering a consistent solution, from the construction of leased apartments to its renting and management, it is now possible for the owner to utilize a plot of land without needing to worry about the burden of management, while maintaining their ownership rights.

1999~ needs:Convenient homes on a temporary basis service:Started selling "Monthly Leopalace," rooms with furniture and appliances included

To be used by companies to provide living arrangements for employees on long-term business trips, when transferred away from home, or even as a company dormitory. In the case of individuals, can be used as a temporary measure when in the middle of changing residences or when the length of stay is limited. "Monthly Leopalace" with furniture and appliances included is used by many people as a solution to the need for a temporary residence.

2002~ needs:Internet access at home service:Pioneered in the Broadband Business

Tenants' needs for the internet increased with the growth in amount of information available. Leopalace21 was quick in spotting this need, and established the Broadband Business which included the internet, CS channels, and online shopping, ahead of the competition.

2011~ needs:Homes where women can feel safe service:Started implementing security systems to individual rooms

With the increasing numbers of women and elderly people living on their own, we are aiming to make safe housing for these people to live in, and through a business alliance with large security firms, we are moving ahead with implementing security systems.

2012~ needs:Individually tailored homes, even in rented accommodation service:Started customized apartments service "Room Customize"

We started customized apartments service "Room Customize," a menu of interior item options that correspond to the preferences of the tenant when it comes to elements that change a room's atmosphere such as lighting, curtains, wallpapers, and furniture. By focusing on women and meeting the needs of those who desire to live their own way even in a rental property, we will provide selected items for many people.

2013~ needs:Advance overseas Started brokerage and introduction of properties overseas and support services of expatriates

We have expanded the International Business, triggered by the establishment of local subsidiaries in Thailand and Vietnam. In addition to introducing apartments to foreign students and workers coming to Japan, we support global relocations of companies through our GROS services, provide brokerage and introduction services for overseas properties, operate serviced apartments and offices, as well as utilize international personnel.

2016~ needs:Smart apartment with IoT devices service:Promote the IoT of our apartment

We are accelerating IoT of our apartments by launching "Leo Lock", "Leo Remocon" etc. which enable tenants to open locking and operate home appliances with their smartphone. We will provide more comfortable and smart life by further introducing IoT devices such as AI speaker.

2022~ needs:Contactless services for the Post-COVID-19 era

Started trial-run in June 2019 and offering full-scale in September 2020 at all the direct leasing sales offices.
The web-based rental contract signing is Leopalace21's solution without having to meet in person through online filling in the application form, submission of the tenant's ID, and explanation of important items in the rental contract via video call. Leopalace21 is continuing to promote the web-based rental contract signing to avoid the spread of COVID-19 pandemic.

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