More Details on Market Trends

This section outlines information about leased housing market and the position of Leopalace21.

Market Size

Against a market of 18.44 million households*1, Leopalace21 manages 574,798 rooms*2.
As one of the largest rental housing companies in Japan, we could be referred to as the largest landlord in Japan.

  • *1 The number of households living in leased housing in 2013
  • *2 As of the end of March 2019

According to the data from Housing and Land Survey in 2013 (Statistics Bureau of Ministry of Internal Affairs and Communications), 18.44 million households out of 52.30 million ordinary households in Japan live in leased housing. This shows that 35.3% of ordinary households in Japan live in leased housing.

Looking at the figures of leased household rate (ratio of households living in leased housing) by prefectures, major urban areas generally tend to have a high ratio of leased houses, with Tokyo having a ratio of 47.3%, Osaka 42.3% and Fukuoka 44.3%.

Homeownership Rate and Leased Household Rate (Top Five Prefectures)

Prefecture Homeownership Rate Leased Household Rate
Okinawa 48.3% 49.5%
Tokyo 46.4% 47.3%
Fukuoka 54.0% 44.3%
Osaka 54.5% 42.3%
Miyagi 58.2% 40.2%
National average 62.0% 35.3%
  • *Source: Housing and Land Survey in 2013 (Statistics Bureau of Ministry of Internal Affairs and Communications)

Leopalace21 manages 574,798 rooms (as of the end of March 2019) centered on major cities with high leased household ratio. Looking at the numbers by area, approximately 60% of the rooms are covered in the 3 major urban areas, with the Kanto area centerd on Tokyo covering 30%, the Kinki area centered on Osaka covering 14%, and the Chubu area centered on Nagoya covering 15%.

Many businesses offer lease housing including local real-estate agencies and public corporations, but Leopalace21, being the only company offering approximately 570 thousand rooms, could be referred to as Japan's largest scale private landlord.

Proportion of rooms by Major Areas


Demand Trend

The number of single households is estimated to grow; especially in the age group over 35 years- old.

The Japanese population reached its peak in 2005, and then has shifted to a downward trend, but the number of total households has continued to increase due to the increase in nuclear families, the aging population, and declining birthrate. According to an estimate by the National Institute of Population and Social Security Research, the number of total households will reach 52,900,000 in 2015, and single households is said to cover 33.3% of the total households with over 17,630,000 households.

Looking at the ratio by age group of the number of single households in 2005, the under 35 age group covered 30.1%, 35-64 age group covered 40.2%, over 65 age group covered 29.7%, and the 35-64 and over 65 age groups have been estimated to grow.

Leopalace21 has been targeting young and single households in urban areas as our main user. Therefore, we have increased installments of facilities matching tenants' needs (ie. broadband connection and bathroom dryers) and improved the usability of making leasing contracts (ie. providing a web site where you can search for apartments, sign contracts, and make payments). Also, we have increased corporate usage such as corporate dormitories and use on business trips by introducing "monthly contracts" (short-term).

As a result, concerning single households, we have obtained a market share of 2.4% in 2005 and 3.4% in 2010.

Future estimate of general households by family category

Example of our room facilities

Supply Trend

Rental housing starts under 30 m², which Leopalace21 mainly supplies, consists of 72.8 thousand units (approximately 18.6% of total rental housing starts). *1

  • *1 Number of new rental housing starts under 30㎡, FY2018

According to Building Construction Starts by the Ministry of Land, Infrastructure, Transport and Tourism, the number of new rental housing starts during the fiscal year ended March 2018 was 390.0 thousand units. About 400 thousand rental housing are constructed each year. Of this number, rental housing under 30 m², which Leopalace21 mainly supplies, consists of 72.8 thousand units (approximately 18.6%).

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