Our Business

Our Characteristics and Competitiveness

Over 550 thousand nationwide studio apartment network

Apartment buildings under master sublease contracts with Leopalace21 are available nationwide

Total number of units in Japan

Leasing units for which we have subcontracted construction and have carried out maintenance and administration are located all over Japan, totaling some 570 thousand units.

These units were built in areas where we estimated reasonable potential demand based on thorough market research, in order to meet needs of prospective tenants.

We are the only industry player with this many units nationwide.



Convenient living space and flexible contract type

Rental agreement for long-term occupancy and Monthly agreement for short-term stays:
the Leasing Division's two main products

The Leasing Division offers products designed for long-term occupancy as well as short-term stays. The former responds to a long-term occupancy through a “Rental Agreement” with monthly payments and without agent fees, whereas the latter is suitable for a temporary tenancy as it offers a “Monthly Agreement” that includes furniture, consumer electronics, and utility expenses, and requires an advanced payment in a single lump sum.

In response to the diversification of tenant needs, we are developing new products focusing on convenience and comfort from the temporary usage standpoint as well as for residential purposes.

The Leasing

Real-time web search possible anywhere, anytime

From PCs and at stores

Visitors to our web sites can search real-time for the most up-to-date information on apartments available across the country, and apply for the apartment and sign a contract on the spot. With some 570 thousand units managed nationwide, we are the only industry player that can provide prospective tenants with real-time search capabilities of apartments available nationwide even using our mobile Internet site.

Visitors to Leopalace Centers can search real-time for apartments using our online network. For example, a person who lives in Tokyo can look for the most up-to-date information about units for lease available in other areas such as Hokkaido and Kyushu, apply for the apartment, and sign the contract on the spot. The nationwide sales center network combined with our online network guarantees our ability to meet a variety of needs among prospective corporate and individual tenants.

web


From Mobile Phones

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Real-time search of our rental apartments can also be performed on our mobile web site. Similar to accessing our main home page, visitors to the site can gather information regarding rental apartments, view floor plans, and make payments by credit card.





30 year stable management guaranteed for owners

Master sublease system and Total Support System ensure smooth maintenance and administration

Total Support System

Based on our belief that successful leasing operations are the key to the apartment business, we introduced a master sublease system which guarantees 30 years of stable apartment operations, ahead of industry rivals. Under the system, we first draft apartment supply plans based on our research on market potential and tenant needs in each of the more than 1,000 segmented areas across the country.

Based on these plans, we make proposals to prospective apartment owners, offering comprehensive support for the apartment business from construction to maintenance and administration. The master sublease system, which ensures stable rent income over the maximum 30-year period, and Total Support System (TSS), which guarantees apartment building maintenance and administration, represents our key support systems for apartment owners.

Three unique points that support the master-lease system

Multiple tenant recruitment channels

Without successful tenant recruitment, the apartment business would not run smoothly. Our thorough research in local markets' potential backed by our nationwide marketing activities enables tenant recruitment independently as well as through approximately 316,000 real estate agents nationwide. We employ various recruitment media, including our nationwide office network, web sites, apartment rental publications, and TV commercials to ensure efficient tenant recruitment. Meanwhile, prospective tenants are able to search for housing units, anytime, anywhere from all over Japan as well as from overseas, such as China and Korea.

Innovative leasing systems

Our products cover short-term stays as well as conventional long-term housing needs, aided by our unique systems. Moreover, we have introduced innovative business practices that do not require any utility expenses; however, furniture and consumer electronics are included. Thus, we have successfully recruited a broad range of tenant groups unrivaled by competitors, meeting multiple needs of both individuals and corporations.

Reliable proxy maintenance and administration

On behalf of apartment owners, we carry out operations from building maintenance to tenant administration. Furthermore, the asset value of buildings are maintained at a high level and the current Total Support System (TSS) has been implemented since April 2007 to protect the life savings of owners against unforeseen incidents, replacing the apartment maintenance system, which was conducted by the “Leopalace Owners' Mutual Insurance System” in the past.